Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It offers a number of new features and improvements over Universal Analytics, including:
- Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behavior.
- Enhanced privacy features: GA4 has been designed with privacy in mind, and it offers a number of features to help you protect your users’ data.
- AI-powered insights: GA4 uses machine learning to provide you with insights that you wouldn’t be able to find on your own.
- Flexible reporting: GA4 offers a number of different ways to view your data, so you can find the reports that are most helpful to you.
If you’re currently using Universal Analytics, it’s important to start planning your migration to GA4. Google will eventually stop supporting Universal Analytics, so it’s important to make the switch sooner rather than later.
Here is a more detailed comparison of the new features in GA4 compared to Universal Analytics:
Universal Analytics only allows you to track users on a single platform. This can be a problem if your users are using multiple devices or platforms to interact with your website or app. GA4, on the other hand, can track users across multiple devices and platforms, giving you a more complete view of their behavior.
For example, let’s say you have a user who visits your website on their desktop computer. They then download your app on their phone and continue interacting with your brand. With Universal Analytics, you would only be able to see the data from their desktop computer visits. With GA4, you would be able to see all of their interactions, regardless of the platform they used.
Enhanced privacy features
GA4 has been designed with privacy in mind. It offers a number of features to help you protect your users’ data, including:
- Data retention controls: You can control how long GA4 retains your users’ data.
- Pseudonymization: You can pseudonymize your users’ data to make it more difficult to identify them.
- Opt-out features: You can give your users the option to opt out of tracking.
These features can help you comply with data privacy regulations, such as the General Data Protection Regulation (GDPR).
GA4 uses machine learning to provide you with insights that you wouldn’t be able to find on your own. For example, GA4 can tell you which of your marketing campaigns are most effective at driving conversions. It can also tell you which pages on your website are most popular with your users.
This information can help you make better decisions about your marketing and website design.
GA4 offers a number of different ways to view your data. You can create custom reports, export your data, and share your reports with others. This flexibility allows you to find the reports that are most helpful to you.
For example, you might want to create a report that shows you the top 10 pages on your website that are driving traffic. Or, you might want to export your data to a spreadsheet so that you can analyze it in a different tool.
GA4 is a powerful new analytics platform that offers a number of advantages over Universal Analytics. If you’re currently using Universal Analytics, it’s important to start planning your migration to GA4.
Here are some tips for migrating to GA4:
- Start by creating a GA4 property. You can do this in the Google Analytics 4 admin console.
- Set up data collection. You can use the GA4 SDK to collect data from your website or app.
- Start analyzing your data. GA4 offers a number of reports and insights that can help you understand your users and their behavior.
- Make changes to your marketing and website design. Use the insights you gain from GA4 to make changes to your marketing and website design.
Migrating to GA4 can be a bit of work, but it’s worth it in the long run. GA4 is a powerful new platform that can help you improve your website or app.